<\/p>\n
The clothing industry is in tumult today as its best and brightest minds desperately seekh for what analysts call the \u201cnew black.\u201d This coveted resource, arguably the fashion world’s most valuable, is worth billions to whoever discovers it. Tensions are building as fashion scientists from all corners of the world race toward the sequel to black. <\/p>\n
Black is what fashionologists call a \u201cuniversal donor\u201d, meaning that it can be placed into any outfit without being rejected by the body. \u201cIt truly goes with anything and everything,\u201d says Darryl Sinclair, fashion expert. He cites its simple tone and unassuming shade as the winning characteristics that make black the staple that it is. \u201cThese essential properties of black have been known for thousands of years,\u201d he says, \u201cif they\u2019re synthetically replicated in a new form, the discovery would tear apart the very fabric of the industry.\u201d<\/p>\n
Some say that such an upheaval is about to occur. A top outfit engineer for one of the world\u2019s foremost fashion firms, who contributed to this article on condition of anonymity, says that their team is working on the problem around the clock. \u201cWe feel pretty sanguine about a new substitute, and think we\u2019re on the brink of a huge discovery. In the last few months we\u2019ve narrowed our candidates down using extensive testing in the lab, and we\u2019ve identified several colors and patterns that are nearly universally accepted by all of our test outfits.\u201d If progress continues at this pace, their team could be green-lighting their invention for release this fall. \u201cThat being said, it\u2019s always possible that another company will get to it first, releasing their product out of the blue. It\u2019s why we have to move fast.”<\/p>\n
Environmentalists are also excited about the possibilities of this new product. \u201cBlack just isn’t very green,\u201d says environmental consultant Jessica Marshall. \u201cIf these scientists introduce a successful substitute for the color, millions of gallons of dye could be saved, dye that often pollutes our water supplies. It\u2019s a win-win, because cutting down on dye helps smaller labels too. It\u2019s expensive, and buying less would help keep them out of the red.\u201d <\/p>\n
While the future of the much-sought black substitute is still undetermined, Sinclair and Marshall both agree that black isn\u2019t going out of style anytime soon. \u201cThere\u2019s always a large gray area between what\u2019s in and out of style, but we\u2019re sure black will stay at the top of the gradient for some time now. After all, in this day and age, designers have been given much more carte blanche<\/i> than they used to.\u201d<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
By Isaac Krone May 13, 2014 The clothing industry is in tumult today as its best and brightest minds desperately seekh for what analysts call the \u201cnew black.\u201d This coveted resource, arguably the fashion world’s most valuable, is worth billions to whoever discovers it. Tensions are building as fashion scientists from all corners of the world race toward the sequel to black. Black is what fashionologists call a \u201cuniversal donor\u201d, meaning that it can be placed into any outfit without being rejected by the body. \u201cIt truly goes with anything and everything,\u201d says Darryl Sinclair, fashion expert. He cites its simple tone and unassuming shade as the winning characteristics that make black the staple that it is. \u201cThese essential properties of black have been known for thousands of years,\u201d he says, \u201cif they\u2019re synthetically replicated in a new form, the discovery would tear apart the very fabric of the industry.\u201d Some say that such an upheaval is about to occur. A top outfit engineer for one of the world\u2019s foremost fashion firms, who contributed to this article on condition of anonymity, says that their team is working on the problem around the clock. \u201cWe feel pretty sanguine about a new substitute, and think we\u2019re on the brink of a huge discovery. In the last few months we\u2019ve narrowed our candidates down using extensive testing in the lab, and we\u2019ve identified several colors and patterns that are nearly universally accepted by all of our test outfits.\u201d If progress continues at this pace, their team could be green-lighting their invention for release this fall. \u201cThat being said, it\u2019s always possible that another company will get to it first, releasing their product out of the blue. It\u2019s why we have to move fast.” Environmentalists are also excited about the possibilities of this new product. \u201cBlack just isn’t very green,\u201d says environmental consultant Jessica Marshall. \u201cIf these scientists introduce a successful substitute for the color, millions of gallons of dye could be saved, dye that often pollutes our water supplies. It\u2019s a win-win, because cutting down on dye helps smaller labels too. It\u2019s expensive, and buying less would help keep them out of the red.\u201d While the future of the much-sought black substitute is still undetermined, Sinclair and Marshall both agree that black isn\u2019t going out of style anytime soon. \u201cThere\u2019s always a large gray area between what\u2019s in and out of style, but we\u2019re sure black will stay at the top of the gradient for some time now. After all, in this day and age, designers have been given much more carte blanche than they used to.\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/chicagoshadydealer.com\/index.php\/wp-json\/wp\/v2\/posts\/2169"}],"collection":[{"href":"https:\/\/chicagoshadydealer.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chicagoshadydealer.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chicagoshadydealer.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chicagoshadydealer.com\/index.php\/wp-json\/wp\/v2\/comments?post=2169"}],"version-history":[{"count":1,"href":"https:\/\/chicagoshadydealer.com\/index.php\/wp-json\/wp\/v2\/posts\/2169\/revisions"}],"predecessor-version":[{"id":3202,"href":"https:\/\/chicagoshadydealer.com\/index.php\/wp-json\/wp\/v2\/posts\/2169\/revisions\/3202"}],"wp:attachment":[{"href":"https:\/\/chicagoshadydealer.com\/index.php\/wp-json\/wp\/v2\/media?parent=2169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chicagoshadydealer.com\/index.php\/wp-json\/wp\/v2\/categories?post=2169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chicagoshadydealer.com\/index.php\/wp-json\/wp\/v2\/tags?post=2169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}